
Public Relations
Strategic Communications
Influence hearts, minds, and behavior
Working with global NGOs, nonprofits, companies, and individual clients, I’ve developed and executed successful PR and digital marketing campaigns.
From press releases and high-profile interviews, to crisis management and stakeholder engagement, I am passionate about creating and implementing powerful communications strategies.
My work has garnered placements in major news outlets including the Associated Press, BBC, Bloomberg, Business Insider, CBC, Daily Mail, Forbes, The Guardian, The New York Times, Newsweek, Parade, PEOPLE Magazine, POLITICO, Sourcing Journal, USA Today, Variety, and The Washington Post.
As a communications consultant, I provide clients with a flexible, full suite of personalized support for public relations, marketing, advocacy, and strategic communication.
Steer the conversation
I’m not just interested in getting media hits — I’m passionate about attaining positive coverage that pushes your narrative to the forefront.
Through my personal approach to media relations, I’m uniquely able to work with journalists on crafting their media angles and ensuring the messaging is desirable. I train spokespeople so they can best represent themselves during interviews and other public appearances.
I also lead on crisis communications and rapid responses, so my clients can tackle each high-stakes opportunity with strategy and delicacy. I’ve successfully gotten negative stories “killed” and have even convinced journalists to write favorable coverage instead.
Within organizations, I lead internal communications to inform and engage employees to align them with the broader strategy. I’m well-versed in facilitating an effective flow of knowledge and resources up and down the management chain, which can boost productivity, improve morale, and prevent a crisis.
Whether you want to reach consumers, employees, an industry, a region, policymakers, or the general public,
I can effectively engage your target audiences to help you reach your goals.

Recent Results & Coverage
From Top-Tier Media Outlets
NBC News: Farming nonprofit helps farmers transition to sustainable agriculture (November 9, 2024)
Forbes: Big Problems With Big Livestock Farms (September 16, 2024)
The New York Times: Life After Factory Farming: ‘The Longer They’re Out, the Happier They Are.’ (August 29, 2024)
The New York Times: Meet a Family That’s Betting the Farm on a Wild Idea. Literally. (August 14, 2024)
USA Today: In pandemic's shadow, risk of animal to human disease spread still high (July 21, 2024)
CBS News: West Hollywood goes vegan by requiring plant-based dishes at all city events (June 25, 2024)
Associated Press: Make mine medium-rare: Men really do eat more meat than women, study says (June 13, 2024)
BBC: The meat workers who became vegan entrepreneurs (June 12, 2024)
Newsweek: Woman Rescues Pig From Slaughter—Convinces Butcher to Quit His Business (June 9, 2024)
Daily Mail: Kate Mara, Michaela Jae Rodriguez and Courtney Stodden dazzle as they lead the stars at The Mercy For Animals 25th Anniversary Gala (April 21, 2024)
Rolling Stone: Jane Goodall Shares Pointed Message on Her 90th Birthday: ‘What You Do Makes a Difference’ (April 3, 2024)
PEOPLE Magazine: Jane Goodall Celebrates Turning 90 with a Message About Animals: 'The Gift I Want to Give' [EXCLUSIVE] (April 3, 2024)
The Guardian: Out with the animal cruelty. In with … mushrooms? These farmers are leaving factory farming behind (March 3, 2024)
Variety: Kate Mara, Travon Free and Tabitha Brown to Be Honored at Mercy for Animals 25th Anniversary Gala [EXCLUSIVE] (February 13, 2024)
CBC: Canada's major food companies say they care about animal welfare. Here's how they actually perform (October 25, 2023)

Selected Samples
Press Releases
West Hollywood passes groundbreaking plant-based policy (Mercy For Animals | June 25, 2024)
Victory! Macy’s Bans All Reptile, Ostrich Skins After Push From PETA (PETA | February 9, 2023)
Secret’s Out: Victoria’s Secret & Co. Says No to Cashmere (PETA | December 5, 2022)
Official Statements & Rapid Response
Statement on Farm Bill outlines proposed in Congress (Mercy For Animals | May 1, 2024)
Statement on bird flu in dairy milk (Mercy For Animals | March 26, 2024)
Statement on Washington’s Octopus Farming Ban (Mercy For Animals | March 15, 2024)
Statement Mourning the Death of Sen. Dianne Feinstein (Mercy For Animals | September 29, 2023)
Statement Mourning the Death of Bob Barker (Mercy For Animals | August 26, 2023)
Statement on United States Supreme Court Upholding Proposition 12 (Mercy For Animals | May 11, 2023)
Statement: PETA Mourns the Death of Loretta Lynn (PETA | October 4, 2022)
Statement on Sentencing of ‘The Monkey Whisperer,’ Chris Brown’s Monkey Dealer (PETA | June 8, 2022)
Statement: JLo’s ‘Equality’ Coat Was Faux, Not Fur (PETA | March 24, 2022)
Media Advisories